Synapse Development Group has expanded its sphere of influence through a passive approach to apartment development.
New York-based Synapse Development Group has expanded its sphere of influence with several high-profile YOTEL deals on the East and West coasts as well as the highly anticipated launch of Perch Living ©, a new multifamily brand focused on low-impact living and community-oriented design. Synapse is currently developing 542 West 153rd Street, a Perch-branded ground-up seven story building in the Hamilton Heights neighborhood of Harlem. The project will be the first market-rate rental building in New York City designed to Passive House standards. MHN Contributing Editor Diana Mosher recently sat down with Synapse CEO and Co-Founder Justin Palmer to find out more about Perch and the thinking of the company behind the brand.